Hey, I'm Marcel

25 years in software. I've seen enough hype cycles to know this one is different, and enough of it up close to know which parts aren't.

I'm building Bold Video. It turns a coaching program's video library into an AI that answers student questions in your voice, at any hour. The coach who used to drown in the same questions at scale suddenly has a team that never sleeps. Students stop churning. The coach stops cloning themselves.

I also work on FounderWell. Vanessa built something rare there: a real support system for founders in the messy middle between idea and exit. The kind of thing most people need and nobody talks about.

And I make Pidro, a multiplayer card game with 70k players, because apparently I can't help myself.

Based in Spain with my wife and two kids. We run a lot.

Nice to have you here.

Occasional updates on what I'm building and learning.